Believing in Forever, Inc. Collecting Coats for Youth in Central and Eastern Kentucky

On Saturday, Believing in Forever, Inc. hosted its eighth annual “Coat to Keep the Cold Away Coat Drive” at Macy’s in the Fayette Mall.

LEXINGTON, Ky. (WTVQ) – It’s giving season, and an organization is making sure the kids are staying warm this winter.

Every year, Devine Carama’s youth organization, Believing in Forever, Inc., receives requests for winter coats.

“We know kids love toys, but every kid deserves a coat and that’s why we’ve chosen this as our special ministry over the holidays,” Carama said.

According to Carama, about 3,000 children in central and eastern Kentucky have requested coats from the organization this year. About 80 percent of these requests come from public school systems, but some requests come from parents and guardians themselves.

“We will honor those requests and then whatever we have left we will give to other children, so we try to get as many as possible,” Carama said.

On Saturday, Believing in Forever, Inc. hosted its eighth annual Coat to Keep the Cold Away Coat Drive campaign at Macy’s in Fayette Mall to help meet these demands.

With the COVID-19 pandemic preventing the organization from hosting the coat collection at Macy’s last year, Carama says it’s special to be back.

“It’s like touching and seeing people and being able to have a conversation telling them what we’re doing,” Carama said.

Macy’s also donated $ 8,000 to Believing in Forever. Over the past three years, not including this year’s donation, Macy’s has donated over $ 11,000 to the organization.

“People have to wait in bad weather – bus stops – and maybe for long periods. And there are people who still walk to school. And knowing that we can deliver that means a lot, ”said Jennifer Maggard, Macy’s corporate sales employee.

Carama says giving a coat to a child in need can have a lasting impact.

“I know it looks simple and looks like a coat, but this coat can be more than just a physical item for some of these families who have lost loved ones to gun violence or the pandemic. It is therefore much more than a coat. This is a message we are sending to those in need, ”Carama said.

Donations of coats to Believing in Forever will be accepted throughout the week of December 5-12. The coats will be distributed to children in their schools the week before their school’s winter break, Carama said.

According to Jennifer Maggard, Believing in Forever collected 150 coats on Saturday. 61 of them were donated by a donor who wishes to remain anonymous.

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