Kentucky Brothers Open Local Seltzery in Louisville’s NuLu Market

LOUISVILLE, Ky. – Braxton and Clay Turner are betting big on ushering in a new era of sizzling sparkling drink.

The two brothers and the Lexington natives recently opened The Local Seltzery, a place that sells fortified, non-alcoholic seltzer at 828 E. Main St. in NuLu Marketplace. They say there are only a few other seltzer factories in the United States.

But it’s in this 1,800-square-foot, two-story space that the brothers hope to “redefine what a seltzer can be,” Clay Turner told me in a recent interview.

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The Boston-based neurologist said that seltzer commonly found in stores has a lot of pluses, such as being refreshing and low in calories.

“But they’re not perfect either,” he continued. “A lot of (existing seltzer) are malt drinks, and they have a pretty nasty aftertaste. So we wanted to be able to capture a lot of the same positives that we enjoyed from what was already on the market, but also improve on that. “

The brothers said their products are not malt drinks and currently have 10 flavors in their stores, ranging from spicy cucumber to cobbler to blueberries. Eight of those 10 can be made alcohol-free. And for customers who want to try more than one, they can purchase a flight where they taste three flavors.

All seltzers cost $ 5.25, said Braxton Turner, who is also Jimmy John’s franchisee and restaurateur. Local Seltzery also offers craft beers for $ 6.25 and will offer Seltzer cocktails for $ 7.25 in the future.

All seltzers are vegan, gluten-free, and all-natural, said Braxton Turner. And they also offer a lighter alternative to some other alcoholic drinks: Each seltzer and seltzer cocktail will be 100 calories or less.

He added that many seltzes already on the market are only available in “simple fruit flavors”, and the brothers “will be bringing new flavors all the time” to give customers options they can’t find elsewhere. .

“What people really appreciate is that (our products) are redefining the limits that people find in the seltzer they can buy on store shelves,” said Braxton Turner. “… (We suggest) flavors that have a little more depth are the feedback we get the most.”

While chatting with the Turner brothers, I got the impression that they potentially had bigger plans in mind for their seltzer business and their seltzer products. When I asked if they were planning on expanding to new locations and / or offering their products in grocery stores, Braxton Turner replied that “it’s all on the table”.

“But for now, our main focus is to make sure that this location serves this neighborhood and this city in the best possible way,” he said.

The Local Seltzery, which has 13 employees, is open Wednesdays and Thursdays from 3 p.m. to 11 p.m., Fridays and Saturdays from noon to 2 a.m. and Sundays from noon to 8 p.m. for updates on menu items.

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As always, thank you very much for your readership – it really means a lot. If you have any news of business openings or closings that you think I should know about, please don’t hesitate to contact me at [email protected]

And in addition to reading our print editions, be sure to always check for up-to-date information on a wide range of topics that will affect you across Derby City.

Contact Ben Tobin at [email protected] and 502-377-5675 or follow him on Twitter @Ben__Tobin.

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